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Strategy Builder – How to Create and Communicate More Effective Strategies de S. Cummings

Strategy Builder – How to Create and Communicate More Effective Strategies

Autor S. Cummings
en Limba Engleză Hardback – 19 mar 2015
A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.
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Specificații

ISBN-13: 9781118707234
ISBN-10: 1118707230
Pagini: 256
Ilustrații: illustrations
Dimensiuni: 232 x 236 x 26 mm
Greutate: 1.04 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

  • MBA strategy and consultancy students
  • Executive programmes on strategy
  • Supplementary for MBA, MSC and undergraduate core courses on strategy where a more applied experience is required; covering the traditional frameworks and theories for mainstream textbooks such as Johnson, Scholes  and Whittington; De Wite and Meyer; Grant, or Angwin et al; combined with current international case examples
  • Entrepreneurs who need to understand their competitors and markets
  • General interest for practising managers looking to increase their effectiveness and performance.

Cuprins

Strategy Builder Team vi PART One: The Concept 01 Opportunities for a New Way of Developing Strategy 05 Seven Strengths of Drawing Strategy 12 What Strategy Builder Does 22 PART TWO: Design 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental Ecology 37 Competitive Positioning 71 Resources and Capabilities 105 Strategic Growth Options 139 Managing Performance Strategically 173 PART Three: Realization 207 Well-built Strategies, Simply Conveyed 209 Six Stratographic Principles 212 Get Building 233 Endnotes 239 Image Credits 242

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