Strategy is the cornerstone of any graduate management program, and a critical part of any organization's growth. In this easy-to-read, comprehensive approach to strategy, two Columbia professors who have consulted with major corporations, not-for-profit organizations, and public institutions make strategic management easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and assessment, this is the the only text you'll need to put your organization or institution on the right track for success.