Mbusiness: The Strategic Implications of Mobile Communications
Autor Stuart Barnesen Limba Engleză Hardback – 28 iul 2017
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Specificații
ISBN-13: 9781138435100
ISBN-10: 1138435104
Pagini: 264
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138435104
Pagini: 264
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Overview of wireless markets; Chapter 1 The mobile commerce value chain in consumer markets; Chapter 2 Wireless applications in the firm's value chain; Strategic wireless technologies; Chapter 3 Experiences with Japan's iMode service, Sid L. Huff; Chapter 4 The Wireless Application Protocol as a platform for mobile services; Chapter 5 Under the skin: short-range embedded wireless technology; Chapter 6 Location positioning technologies and services; Emerging wireless applications; Chapter 7 Enterprise mobility: concept and cases; Chapter 8 Wireless digital advertising; Chapter 9 Banking on wireless devices; Chapter 10 Assessing the quality of WAP news sites – the WebQual/m approach, Richard T. Vidgen;
Descriere
Presents theory and evidence on wireless information technologies and their application in business. A comprehensive resource on wireless technologies, this book contains case study examples to support the information in the text and includes end of chapter references.