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McQuail’s Media and Mass Communication Theory de Denis McQuail

McQuail’s Media and Mass Communication Theory

Autor Denis McQuail, Mark Deuze
en Limba Engleză Paperback – 22 apr 2020
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science

  "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:
  • Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
  • Discusses the ethics of media and mass communication in all chapters. 
  • Introduces a diverse and global range of voices, histories and examples from across the field.
  • Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games.
This book is the benchmark for studying media and mass communication in the 21st century.
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Specificații

ISBN-13: 9781473902510
ISBN-10: 1473902517
Pagini: 688
Dimensiuni: 186 x 232 x 43 mm
Greutate: 1.16 kg
Ediția:Seventh Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“  
This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail’s legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.
Denis McQuail’s classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains a one-stop resource for student and scholar alike.
We should be grateful Mark Deuze took on the task of bringing Denis McQuail’s book up to date. The result is one of the best introductions communication and media studies has ever had.

Cuprins

Part 1 Preliminaries
Chapter 1: Introduction to the Book
Chapter 2: The Rise, Decline, and Return of Mass Media
Part 2 Theories
Chapter 3: Concepts and Models for Mass Communication
Chapter 4: Theories of Media and Society
Chapter 5: Media, Mass Communication, and Culture
Chapter 6: New Media Theory
Part 3 Structures
Chapter 7: Freedom and Accountability of Media
Chapter 8: Ownership and Governance of Media
Chapter 9: Global Mass Communication
Part 4 Organizations
Chapter 10: The Media Organization: Pressures and Demands
Chapter 11: The Production of Media Culture
Part 5 Content
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
Chapter 13: Media Genres, Formats and Texts
Part 6 Audiences
Chapter 14: Audience Theory and Research Traditions
Chapter 15: Audience Formation and Experience
Part 7 Effects
Chapter 16: Processes and Models of Media Effects
Chapter 17: A Canon of Media Effects
Part 8 Epilogue
Chapter 18: The Future of Media and Mass Communication Theory

Notă biografică

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail¿s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Descriere

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.