Media and Society: Power, Platforms, and Participation
Autor Nicholas Carahen Limba Engleză Paperback – 24 mai 2021
How do media empower or disempower our identities?
How do we understand the impact of algorithms?
How are media audiences produced and managed?
Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives.
It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data.
Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways.
Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today’s digital media industry.
It is essential reading for students of media, communication and cultural studies.
| Toate formatele și edițiile | Preț | Express |
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Specificații
ISBN-13: 9781529707953
ISBN-10: 1529707951
Pagini: 416
Dimensiuni: 186 x 232 x 27 mm
Greutate: 0.71 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1529707951
Pagini: 416
Dimensiuni: 186 x 232 x 27 mm
Greutate: 0.71 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Recenzii
Nicholas Carah has provided a crucial and brilliantly written text for our time: a clear-eyed and comprehensive approach to the operation of media power in the era of digital capitalism. Finally, we have a rich resource that does justice to the profound transformations wrought by the media that permeate our social world.
As our lives become ever more entangled with media of all kinds, and as digital media platforms grow in power, it is more important than ever to understand the fundamental role of media forms, technologies, and industries in society at large, as well as in the most intimate settings of everyday life. In this rich and thoughtfully compiled book, Carah has provided both a comprehensive account of traditional media studies approaches and a supremely useful guide to the contemporary digital phenomena that are propelling the field forward.
As our lives become ever more entangled with media of all kinds, and as digital media platforms grow in power, it is more important than ever to understand the fundamental role of media forms, technologies, and industries in society at large, as well as in the most intimate settings of everyday life. In this rich and thoughtfully compiled book, Carah has provided both a comprehensive account of traditional media studies approaches and a supremely useful guide to the contemporary digital phenomena that are propelling the field forward.
Cuprins
Introduction
Chapter 1: Meaning, Representation and Power
Chapter 2: Representation
Chapter 3: The Industrial Production of Meaning
Chapter 4: Power and Media Production
Chapter 5: Global Networks
Chapter 6: Platform Media
Chapter 7: Social Media, Streaming and Logistics
Chapter 8: Participatory and Algorithmic Culture
Chapter 9: Making and Managing Audiences
Chapter 10: Producing and Negotiating Identities
Chapter 11: News and Strategic Communication
Chapter 12: Brand Culture
Chapter 13: Media and Communication Professionals
Chapter 14: Managing Participation
Chapter 1: Meaning, Representation and Power
Chapter 2: Representation
Chapter 3: The Industrial Production of Meaning
Chapter 4: Power and Media Production
Chapter 5: Global Networks
Chapter 6: Platform Media
Chapter 7: Social Media, Streaming and Logistics
Chapter 8: Participatory and Algorithmic Culture
Chapter 9: Making and Managing Audiences
Chapter 10: Producing and Negotiating Identities
Chapter 11: News and Strategic Communication
Chapter 12: Brand Culture
Chapter 13: Media and Communication Professionals
Chapter 14: Managing Participation
Notă biografică
Nicholas Carah is an Associate Professor and Deputy Head of School in the School of Communication and Arts at The University of Queensland.
His research examines the algorithmic and participatory advertising model of digital media platforms, with a focus on the digital alcohol marketing. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia. He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.
Nic¿s research has been published in New Media and Society, Television and New Media, Convergence, Consumption, Markets and Culture, Mobile Communication and Culture, Health and Journal of Public Affairs. His 2014 article `Brand value¿ was awarded best paper in Consumption, Markets and Culture.
He is the author ofBrand Machines, Sensory Media and Calculative Culture(2016),Media and Society: production, content and participation(2015),Pop Brands: branding, popular music and young people(2010). He is the co-editor ofDigital Intimate Publics and Social Media(2018).
His research examines the algorithmic and participatory advertising model of digital media platforms, with a focus on the digital alcohol marketing. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia. He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.
Nic¿s research has been published in New Media and Society, Television and New Media, Convergence, Consumption, Markets and Culture, Mobile Communication and Culture, Health and Journal of Public Affairs. His 2014 article `Brand value¿ was awarded best paper in Consumption, Markets and Culture.
He is the author ofBrand Machines, Sensory Media and Calculative Culture(2016),Media and Society: production, content and participation(2015),Pop Brands: branding, popular music and young people(2010). He is the co-editor ofDigital Intimate Publics and Social Media(2018).
Descriere
A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.