Media Communication: An Introduction to Theory and Process

en Limba Engleză Paperback – 7 ian 2016

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

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Specificații

ISBN-13: 9781137428219
ISBN-10: 113742821X
Pagini: 344
Ilustrații: 16 figures
Dimensiuni: 156 x 156 x 20 mm
Greutate: 0.5 kg
Ediția:Nouă
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Unlike other recent textbooks that focus on specific areas, this book delivers a broad and unbiased survey of the subject

Notă biografică

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Cuprins

Introduction: Studying Media1. The Media World: A View of the Terrain2. Media in Context3. Language in Pursuit of Meaning4. Media Purpose, Media Performance5. The Audience for Media: Substance and Shadow6. Narrative: the Media as Storytellers7. The News: Gates, Agendas and Values8. The Practice of Media: Pressures and Constraints9. The Global Arena: Issues of Dominance and Control10. Research as Exploration and Development11. Ever-Trending: Power Play, Illusion, SurveillanceConcluding Remarks

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