Ephemeral Media: Transitory Screen Culture from Television to YouTube
Autor Paul Graingeen Limba Engleză Paperback – 18 oct 2011
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Specificații
ISBN-13: 9781844574346
ISBN-10: 1844574342
Pagini: 236
Ilustrații: 18 black & white halftones, 2 black & white tables
Dimensiuni: 155 x 235 x 18 mm
Greutate: 0.48 kg
Ediția:2011
Editura: British Film Institute
Colecția British Film Institute
Locul publicării:London, United Kingdom
ISBN-10: 1844574342
Pagini: 236
Ilustrații: 18 black & white halftones, 2 black & white tables
Dimensiuni: 155 x 235 x 18 mm
Greutate: 0.48 kg
Ediția:2011
Editura: British Film Institute
Colecția British Film Institute
Locul publicării:London, United Kingdom
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Descriere
Ephemeral
Mediaexplores
the
practices,
strategies
and
textual
forms
helping
producers
negotiate
a
fast-paced
mediascape.
Examining
dynamics
of
brevity
and
evanescence
in
the
television
and
new
media
environment,
this
book
provides
a
new
perspective
on
the
transitory,
and
transitional,
nature
of
screen
culture
in
the
early
twenty-first
century.
Cuprins
Acknowledgements.-
Notes
on
Contributors.-
Introduction:
Ephemeral
Media;
P.Grainge.-
PART
I:
MEDIA
TRANSITION
AND
TRANSITORY
MEDIA.-
1
The
Recurrent,
the
Recombinatory,
and
the
Ephemeral;
W.Uricchio.-
2
Television
Abridged:
Ephemeral
Texts,
Monumental
Seriality
and
TV-digital
Media
Convergence;
M.Dawson.-
PART
II:
BETWEEN:
INTERSTITIALS
AND
INDENTS.-
3
Interstitials:
How
the
'Bits
in
Between'
Define
the
Programmes;
J.Ellis.-
4
'Music
is
Half
the
Picture':
the
Soundworld
of
UK
Television
Idents;
M.Brownrigg
and
P.Meech.-
5
TV
Promotion
and
Broadcast
Design:
An
Interview
with
Charlie
Mawer,
Red
Bee
Media;
P.Grainge.-
PART
III:
BEYOND:
ONLINE
TV
AND
WEB
DRAMA.-
6
The
Evolving
Media
Ecosystem:
An
Interview
with
Victoria
Jaye,
BBC;
E.J.Evans.-
7
Beyond
the
Broadcast
Text:
New
Economies
and
Temporalities
of
Online
TV;
J.P.Kelly.-
8
Time
Slice:
Web
Drama
and
the
Attention
Economy;
J.Dovey.-
9
'Carnaby
Street,
10am':
KateModern
and
the
Ephemeral
Dynamics
of
Online
Drama;
E.J.Evans.-
PART
IV:
BELOW:
WORKER-AND
USER-GENERATED
CONTENT.-
10
Corporate
and
Worker
Ephemera:
the
Industrial
Promotional
Surround,
Paratexts
and
Worker
Blowback;
J.T.Caldwell.-
11
Reenactment:
Fans
Performing
Movie
Scenes
From
the
Stage
to
YouTube;
B.Klinger.-
12
Digital
Intimacies:
Aesthetic
and
Affective
Strategies
in
the
Production
and
Use
of
Online
Video;
R.Davies.-
Index.
Notă biografică
PAUL
GRAINGE is
Associate
Professor
of
Film
and
Television
Studies
at
the
University
of
Nottingham,
UK.
He
is
the
author
ofBrand
Hollywood:
Selling
Entertainment
in
a
Global
Media
Age(2008),Monochrome
Memories:
Nostalgia
and
Style
in
Retro
America(Praeger,
2002),
the
editor
ofMemory
and
Popular
Film(2003)
and
co-author
ofFilm
Histories:
An
Introduction
and
Reader(2007).
Textul de pe ultima copertă
From
the
television
interstitials
that
appear
between
programmes
to
the
brief
clips
and
videos
that
proliferate
on
YouTube,
contemporary
screen
culture
is
populated
by
short-forms
that
make
claims
for
our
attention.Ephemeral
Mediaprovides
a
unique
focus
on
these
fleeting
but
increasingly
ubiquitous
texts.
Through
case
studies
in
television
and
web
entertainment,
this
original
book
looks
at
the
production
of
media
at
the
edges,
within
the
junctions,
and
that
surrounds
the
output
of
networks
and
studios.
Analysing
promos
and
idents,
emergent
forms
of
online
TV
and
web
drama,
and
the
burgeoning
world
of
worker-
and
user-generated
content,
this
new
collection
examines
screen
forms
that
circulate
'between',
'beyond'
and
'below'
the
TV
programmes
and
films
traditionally
privileged
within
screen
studies.
With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures,Ephemeral Mediaexplores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in television and new media,Ephemeral Mediaprovides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures,Ephemeral Mediaexplores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in television and new media,Ephemeral Mediaprovides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Caracteristici
Original
bookengaging
key
debates
in
the
study
of
television
and
new
media,
breaking
new
ground
in
its
focus
on
screen
forms
that
are
short
in
length,
fleeting
in
the
way
they
circulate,
or
that
are
potentially
overlooked
within
academic
study
Ephemeral Mediawidens and deepens the critical analysis of attempts by media practitioners to capture and manage audience attention. It examines the ephemeral media produced by cultural industries as they attempt to construct distinct brand identities in the marketplace
Examination ofhow the emerging digital media environment has created new opportunities for workers and users to produce ephemeral texts with their own trajectories
An incisive analysis of ephemeral media such as TV idents, interstitials, webisodes, web drama and online video, appealing to a general readership interested in accessible critiques of the media world in which we live
Ephemeral Mediawidens and deepens the critical analysis of attempts by media practitioners to capture and manage audience attention. It examines the ephemeral media produced by cultural industries as they attempt to construct distinct brand identities in the marketplace
Examination ofhow the emerging digital media environment has created new opportunities for workers and users to produce ephemeral texts with their own trajectories
An incisive analysis of ephemeral media such as TV idents, interstitials, webisodes, web drama and online video, appealing to a general readership interested in accessible critiques of the media world in which we live