The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World
Autor Albert N. Grecoen Limba Engleză Paperback – 12 dec 2014
This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.
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Specificații
ISBN-13: 9781138824799
ISBN-10: 1138824798
Pagini: 328
Ilustrații: 96 black & white tables, 8 black & white line drawings
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138824798
Pagini: 328
Ilustrații: 96 black & white tables, 8 black & white line drawings
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Introduction
Chapter 1: The Legal and Economic Foundation of Intellectual Property and Copyrights
Chapter 2: Money Never Sleeps: The Search for Yield in a Disintermediated World
Chapter 3: Major Marketing and Economic Theories and Issues Impacting the Newspaper, Magazine, and Book Publishing Industries
Chapter 4: The Economics of the Newspaper Industry
Chapter 5: The Economics of the Magazine Industry
Chapter 6: The Economics of the Book Publishing Industry
Chapter 7: The Information Industries
Chapter 8: Disruption in the Book and Information Industries: the Impact of the Kirtsaeng Decision on Trade, Educational, Scholarly, and Information Industry Publishers
Bibliography
Index
Chapter 1: The Legal and Economic Foundation of Intellectual Property and Copyrights
Chapter 2: Money Never Sleeps: The Search for Yield in a Disintermediated World
Chapter 3: Major Marketing and Economic Theories and Issues Impacting the Newspaper, Magazine, and Book Publishing Industries
Chapter 4: The Economics of the Newspaper Industry
Chapter 5: The Economics of the Magazine Industry
Chapter 6: The Economics of the Book Publishing Industry
Chapter 7: The Information Industries
Chapter 8: Disruption in the Book and Information Industries: the Impact of the Kirtsaeng Decision on Trade, Educational, Scholarly, and Information Industry Publishers
Bibliography
Index
Recenzii
As Greco (marketing, Fordham Univ.) explains in his account of his book's purpose, this is not a traditional history, economics, or mass communications book... Replete with statistical tables, extensive footnotes, and appendixes, Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable.
W. Baker, emeritus, Northern Illinois University, USA, in CHOICE
W. Baker, emeritus, Northern Illinois University, USA, in CHOICE
Notă biografică
Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.
Descriere
The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services.