Media Globalization and the Discovery Channel Networks: Routledge Advances in Internationalizing Media Studies
Autor Ole J. Mjosen Limba Engleză Paperback – 15 aug 2011
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Specificații
ISBN-13: 9780415809009
ISBN-10: 0415809002
Pagini: 236
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Internationalizing Media Studies
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415809002
Pagini: 236
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Internationalizing Media Studies
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
List of Tables
Acknowledgments
1. Media Globalization and Televisual Culture
2. The Rise of Discovery: ‘The world’s number one non-fiction media company’
3. Discovery the Brand: Image, Reputation, Promise
4. The Globalization of Factual Entertainment
5. Discovery’s Localization Strategies
6. Global Resonance: Television Programing for the World
7. Negotiating the Global and the National through Televisual Culture
8. The Duality of Globalization in Discovery
Appendices
Bibliography
Index
Acknowledgments
1. Media Globalization and Televisual Culture
2. The Rise of Discovery: ‘The world’s number one non-fiction media company’
3. Discovery the Brand: Image, Reputation, Promise
4. The Globalization of Factual Entertainment
5. Discovery’s Localization Strategies
6. Global Resonance: Television Programing for the World
7. Negotiating the Global and the National through Televisual Culture
8. The Duality of Globalization in Discovery
Appendices
Bibliography
Index
Notă biografică
Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.
Recenzii
"...The strongest aspect of this book is its excellent, specific history of Discovery channel's rise. This is good, solid empirical work the kind of which academics oftentimes call for but rarely undertake...Overall, this book is an excellent, specific case study of the rise of Discovery. It spells out the specifics of globalizing television better than any other recent book. It can be of particular use to students in classes on globalization and television."
--Global Media Journal, Spring 2012
--Global Media Journal, Spring 2012
Descriere
Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.