If you could learn how to access and successfully land a media gig that would propel you and your business to its next level, would you honestly read it and implement its contents? Sound like a crazy question? Unfortunately, it is the reality that exists today. Many entrepreneurs and maybe even you have struck out at landing that coveted media spot. Perhaps there has been some success in the past but currently that sweet spot is gone. In this easy to consume book, Lori takes the reader through a simple, yet hugely effective five-step strategy that will not only get your pitch to be read but will help land you in the spotlight that you've been searching for. Lori's strategy has helped her achieve a 100% acceptance rate for every pitch she's submitted following these steps. What makes her process so effective? It's grounded in simplicity. According to author Lori McNeil, what is holding you back from getting that Yes is rooted in how you start and how you finish. Focusing on the pre-planning, the pitch, and the post-planning (how you follow up) processes allows the preparation to flow smoothly, which results in giving a solid performance that captivates not just your ideal clients but more importantly it captivates the media world too.