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Megadeals

Autor Johan Aberg, Christopher Engman
en Limba Engleză Paperback – 23 feb 2020
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals. This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery. In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team. Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
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Specificații

ISBN-13: 9789198557220
ISBN-10: 919855722X
Pagini: 256
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.46 kg
Editura: Megadeals Research AB