Why Members Leave and Strategies Proven to Bring Them Back What if everything we know about membership is all wrong? Let's face it. People no longer jump at the chance to join. It takes more effort and there's considerably more turnover. It's become the norm for associations to report losses in membership or revenue. Some organizations have been forced to downsize and others are struggling to survive. There's no denying it. Membership growth has become increasingly difficult for membership organizations to obtain. A new strategy is needed, and Sarah Sladek introduces it in her latest book, MemberShift. Sarah's research on membership engagement and social change is unparalleled. She began researching shifts in membership trends in the United States in 2002. She has since conducted global research, authored several books on membership, and been a consultant to organizations worldwide. Her strategic guidance has been credited with influencing significant increases in growth and revenues. In MemberShift, Sarah makes the case associations have been misguided by borrowing best practices from business models and relying on traditions of the past. As a result, they lost sight of who and what matters most and struggled to leverage their assets. But Sarah proves it's possible to reverse the disengagement and decline. Whether the association is struggling to engage younger members, show value, manage change, or strategize for the future, Sarah's book delivers the much-needed insights and tools to reposition the organization for greater success. Her book brings readers an entirely new perspective and way of thinking about membership. No other book has gone into such depth to explain membership strategy and provide practices proven to lead to membership growth. This is the book to read if you want to improve your association's performance or realize different results. With MemberShift, associations can stop responding to decline and focus on advancing their industries and serving their communities. With MemberShift, membership growth is possible once again.