Cantitate/Preț
Produs

Messages: An Introduction to Communication

Autor Arthur Asa Berger
en Limba Engleză Paperback – 15 oct 2014
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Citește tot Restrânge

Preț: 38370 lei

Nou

Puncte Express: 576

Preț estimativ în valută:
7343 7628$ 60100£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781611329001
ISBN-10: 1611329000
Pagini: 240
Ilustrații: over 100 cartoons, photos, and charts; student exercises; glossary; references; index
Dimensiuni: 178 x 254 x 15 mm
Greutate: 0.5 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Introduction Changing the Way You See the World, One Page at a Time; Chapter 1 Theories of Communication; Chapter 2 Language and Texts; Chapter 3 Rhetorical Methods for Analyzing Texts; Chapter 4 Communication, Identity, and Culture; Chapter 5 Interpersonal Communication; Chapter 6 Communicating in Groups; Chapter 7 Mass Media; Chapter 8 Social Media; Chapter 9 Nonverbal and Visual Communication; Chapter 10 Public Speaking; coda Coda;

Descriere

A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.