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The Routledge Handbook of Strategic Communication de Derina Holtzhausen

The Routledge Handbook of Strategic Communication: Routledge Handbooks in Communication Studies

Editat de Derina Holtzhausen, Ansgar Zerfass
en Limba Engleză Hardback – 20 noi 2014
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area. The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover: Conceptual foundations of strategic communication Institutional and organizational dimensions Implementation of strategic communication Domains of practice Outlook for future study Representing the current state of scholarship in strategic communication, this Handbook is essential reading for scholars of all levels working in this area.
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Specificații

ISBN-13: 9780415530019
ISBN-10: 0415530016
Pagini: 620
Ilustrații: 21 black & white tables, 18 black & white halftones, 19 black & white line drawings
Dimensiuni: 174 x 246 x 38 mm
Greutate: 1.2 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Handbooks in Communication Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION 
  • Strategic communication: Theoretical foundations and progress of the research area. 
  • (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.  
  • The strategic turn in communication science.
  • Strategic communication and the public sphere. 
  • Dewey, the public sphere and strategic communication.
  • Communication in a networked world. 
  • Contextual distortion and strategic communication. 
  • Social theories for strategic communication 
SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS 
  • Strategic communication as institutional work 
  • Cultural influences on strategic communication. 
  • Strategic communication: the role of polyphony in management team meetings 
  • Strategy as communicative practice in organizations. 
  • Good governance and strategic communication
  • Adopting an entrepreneurial perspective to the study of strategic communication 
  • The role of communication executives in strategy and strategizing. 
  • Organizational goals and behavioral objectives in strategic communication 
SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION 
  • A theoretical framework for strategic communication messaging 
  • Framing as a strategic persuasive message tactic  
  • Image repair theory in the context of strategic communication 
  • Images with messages
  • Relationship cultivation strategies in strategic communication 
  • Strategic communication in participatory culture
SECTION 4. DOMAINS OF PRACTICE 
  • Institutionalization in public relations
  • Strategy in advertising.
  • The strategic context of political communication. 
  • Communicating strategically in government. 
  • Strategic health communication
  • Strategic activism for democratization and social change. 
  • Strategic dimensions of public diplomacy. 
  • Strategic communication practice of international non-governmental organizations 
  • Terrorism as strategic communication 
  • Strategic intent and crisis communication 
  • Crisis communication and improvisation in a digital age. 
  • Strategizing risk communication. 
  • Strategic communication during change. 
  • Social media and strategic communication 
  • Global strategic communication

Notă biografică

Derina Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University.
Ansgar Zerfass is professor of strategic communication at the University of Leipzig, Germany, and professor in communication and leadership at BI Norwegian Business School, Oslo, Norway.

Descriere

The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area. The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover: Conceptual foundations of strategic communication Institutional and organizational dimensions Implementation of strategic communication Domains of practice Outlook for future study Representing the current state of scholarship in strategic communication, this Handbook is essential reading for scholars of all levels working in this area.