Cantitate/Preț
Produs
Total produse
Vezi coșul
The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change de José Antonio Muñiz Velázquez

The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change: Routledge Handbooks in Communication Studies

Editat de José Antonio Muñiz Velázquez, Cristina M. Pulido
en Limba Engleză Paperback – 30 sep 2020
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 39886 lei  6-8 săpt.
  Taylor & Francis – 30 sep 2020 39886 lei  6-8 săpt.
Hardback (1) 134408 lei  6-8 săpt.
  Taylor & Francis – 13 dec 2018 134408 lei  6-8 săpt.

Din seria Routledge Handbooks in Communication Studies

  • The Routledge Handbook of Strategic Communication
    Preț: 38366 lei
  • 9% The Routledge International Handbook of Research on Writing
    Preț: 62013 lei
  • The Routledge Handbook of Privacy and Social Media
    Preț: 42225 lei
  • 9% The Routledge Handbook of Conflict and Peace Communication
    Preț: 148904 lei
  • The Routledge Handbook of Queer Rhetoric
    Preț: 34909 lei
  • The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects
    Preț: 40925 lei
  • 15% The Routledge Handbook of Mass Media Ethics
    Preț: 54932 lei
  • 11% The Routledge Handbook of Digital Writing and Rhetoric
    Preț: 30767 lei
  • 11% The Routledge Handbook of Comparative World Rhetorics: Studies in the History, Application, and Teaching of Rhetoric Beyond Traditional Greco-Roman Contexts
    Preț: 31428 lei
  • 12% The Routledge Handbook of Nonprofit Communication
    Preț: 30597 lei
  • 12% The Routledge Handbook of Corporate Social Responsibility Communication
    Preț: 30597 lei
  • 12% The Routledge Handbook of Intercultural Mediation
    Preț: 30597 lei
  • 18% The Routledge Handbook of Health Communication and Popular Culture
    Preț: 153395 lei
  • 9% The Routledge Handbook of Contemporary Feminist Rhetoric
    Preț: 148357 lei
  • 25% The Routledge Handbook of Ethnicity and Race in Communication
    Preț: 125172 lei
  • 25% The Routledge Handbook of Public Speaking Research and Theory
    Preț: 121868 lei
  • 34% The Routledge Handbook of Rhetoric and Power
    Preț: 122025 lei
  • 34% The Routledge Handbook of Ethics in Technical and Professional Communication
    Preț: 122328 lei

Preț: 39886 lei

Preț vechi: 41985 lei
-5% Nou

Puncte Express: 598
Preț estimativ în valută:
7633€ • 7952$ • 6347£

Carte tipărită la comandă

Livrare economică 08-22 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780367659684
ISBN-10: 0367659689
Pagini: 436
Dimensiuni: 174 x 246 x 23 mm
Greutate: 0.71 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Handbooks in Communication Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Notă biografică

José Antonio Muñiz-Velázquez is a teacher, researcher, and head of the Department of Communication and Education at Universidad Loyola Andalucía. He is the author of several publications about positive ccommunication.




Cristina M. Pulido is a teacher and researcher at the Department of Journalism and Communication Sciences of Universitat Autònoma de Barcelona. Her PhD in communication, art, and education is from the University of Barcelona. Her main research interest is in the promotion of social change through media, especially overcoming sexual abuse. She has participated in diverse competitive research projects and published in the main international scientific journals.

Descriere

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being.

Cuprins

Preface Carmelo Vázquez INTRODUCTION Chapter 1 Presentation: The Flourishing Side of Communication Effects José Antonio Muñiz-Velázquez Cristina Pulido Chapter 2 Emergence of Positive Communication and its Social Impact Beatriz Villarejo-Carballido Cristina PulidoMimar Ramis Chapter 3 What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)? Gonzalo Hervás (Universidad Complutense de Madrid) Covadonga Chaves (Universidad Francisco de Vitoria) PART ONE POSITIVE INTERPERSONAL COMMUNICATION Chapter 4 The Future of Positive Interpersonal Communication Research Thomas J. Socha Chapter 5 What’s in a Smile? Happiness and Communication from a Cultural Perspective Jessie K. Finch (Stockton University) Celestino Fernández (University of Arizona) Chapter 6 On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness Julien C. Mirivel Chapter 7 Prosocial Relationship Maintenance and Resilience/Thriving Nicole N. Zamanzadeh & Tamara D. Afifi Chapter 8 Communication for a Flourishing and Thriving Romantic Relationship Gary A. Beck Joshua Pederson Chapter 9 Explicating Positive Communication within Theories of Family Communication Steven R. Wilson Elizabeth A. Munz Chapter 10 Supportive and Mindful Communication Susanne M. Jones & Lucas J. Youngvorst Chapter 11 Communication Savoring as Positive Interpersonal Communication Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao PART TWO HAPPINESS AND MEDIA Chapter 12 Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies Mary Beth Oliver Arthur A. Raney Chapter 13 On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences Matthias Hofer Diana Rieger Chapter 14 Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan Javier Lozano Delmar and Milagrosa Sánchez-Martín Chapter 15 Media, Well-being and Health during Childhood and Adolescence Margarida Gaspar de Matos, Cátia Branquinho & Tania Gaspar PART THREE HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION Chapter 16 Positive Marketing, Virtue and Happiness Dawn Lerman & Santiago Mejia Chapter 17 Advertising and Authentic Happiness: Can They Be Good Friends? José Antonio Muñiz-Velázquez Juan F. Plaza Chapter 18 Brand Engagement and Positive Advertising David Alameda and Irene Martín Chapter 19 Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx Timothy de Waal Malefyt Chapter 20 Branding and the Happiness Formula Belén Gutiérrez-Villar, Pilar Castro-González, Rosa Melero-Bolaños, & Mariano Carbonero-Ruz Chapter 21 Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign Linda Tuncay Zayer Catherine A. Coleman Jose Luis Rodriguez Orjuela Chapter 22 Spirituality and Advertising</title><authorgroup> Galit Marmor-Lavie<author><name>GGGGFG</name> </emphasis></orgname></affiliation></author></authorgroup><para><link linkend="AAJQXJV0.tif" preference="1"/></para><epigraph> PART FOUR NEW PUBLIC RELATIONS FOR A NEW ECONOMY Chapter 23 Corporations for a New Economy of Happiness Luis Rivas ( Elias Soukiazis Chapter 24 Rethinking Internal Communication: Building Purpose-driven Organizations Ángel Alloza Losana Clara Fontán Gallardo Chapter 25 Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization Antonio Ariza-Montes Antonio L. Leal-Rodríguez Horacio Molina-Sánchez Jesús Ramírez-Sobrino Chapter 26 Socially Responsible Consumption and Happiness Rafael Araque-Padilla, María José Montero-Simó & José Javier Pérez-Barea PART FIVE HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES Chapter 27 Positive Technology: From Communication to Positive Experience Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli Chapter 28Youth Prosumers and Character Strengths PaulaHerrero-Diz Marina Ramos-Serrano Ashley Woodfall Chapter 29Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being Juan Ramón Martín San Román Fernando Suárez Carballo Fernando Galindo Rubio Daniel Raposo Chapter 30 POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected Frank M. Schneider, Annabell Halfmann, & Peter Vorderer Chapter 31 Wearables for Human Flourishing David Varona & Javier Nó-Sánchez Chapter 32 Digital Altruism: It Is Good to Be Good Also in Social Media Andrés del Toro & Purificación Alcaide-Pulido Chapter 33Happiness and Digital EthicsDon Heider PART SIX HAPPINESS AT SCHOOL: POSITIVE COMMUNICATION AND EDUCATION Chapter 34 Positive Education: Promoting Well-being at School Diego Gomez-Baya Jane E. Gillham Chapter 35 The Real Happiness in Education: The Inclusive Curriculum Isabel Lopez-Cobo Inmaculada Gómez-Hurtado Mel Ainscow Chapter 36 Music Education and Happiness Francisco Cuadrado Susan Hallam Chapter 37 Audiovisual and Media Literacy for Social Change Emma Camarero Alexander Fedorov Anastasia Levitskaya Chapter 38 Caring Ethics and Media Literacy Practice Megan Fromm Chapter 39 Seeking Eudaimonia in Online Education Beatriz Valverde Erica C. Boling Chapter 40 Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All Catherine O’Brien Sean Murray Chapter 41Positive Communication and Education: Applying Character Strengths in Schools Mathew White