Michael Porter: Critical Evaluations in Business and Management
Editat de John Wood, Mike Wooden Limba Engleză Hardback – 29 sep 2009
Supplemented with the editors’ introduction, which places the gathered work in its historical and intellectual context, this new four-volume collection from Routledge brings together the best and most influential critical writing on Porter.
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Specificații
ISBN-13: 9780415325844
ISBN-10: 0415325846
Pagini: 1752
Dimensiuni: 156 x 234 mm
Greutate: 3.33 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Critical Evaluations in Business and Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415325846
Pagini: 1752
Dimensiuni: 156 x 234 mm
Greutate: 3.33 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Critical Evaluations in Business and Management
Locul publicării:Oxford, United Kingdom
Descriere
Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.