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Michael Porter: Critical Evaluations in Business and Management

Editat de John Wood, Mike Wood
en Limba Engleză Hardback – 29 sep 2009
Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.
Supplemented with the editors’ introduction, which places the gathered work in its historical and intellectual context, this new four-volume collection from Routledge brings together the best and most influential critical writing on Porter.
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Specificații

ISBN-13: 9780415325844
ISBN-10: 0415325846
Pagini: 1752
Dimensiuni: 156 x 234 mm
Greutate: 3.33 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Critical Evaluations in Business and Management

Locul publicării:Oxford, United Kingdom

Descriere

Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.