The way we do business is constantly changing. So many people today are on social media, and it's opened a door of opportunity for businesses-especially those that don't have enough money to spend on ads and TV commercials. Putting your business online can help get the exposure you need to attract potential clients, and having a good content marketing strategy can help you attract the right kind of people. In this book, Michele discusses how important having an online presence is and elaborates how having a website and using social media platforms can help a business grow and extend its reach. She emphasizes that having an interactive audience boosts your social proof, which is necessary to make help people want to know, like, and trust you. Sharing content that's both engaging and relevant also attracts prospects to you. Michele shares valuable tips on how to effectively build a content marketing strategy that will help with your brand awareness and authenticity. After all, an online presence, along with an effective content marketing strategy, can make your business grow tenfold. Michele Scism on the Rules of Effective Content Marketing is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http://aha.pub/EffectiveContentMarketing