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Mistakes Authors Make: Essential Steps for Achieving Success as an Author de Rick Frishman

Mistakes Authors Make: Essential Steps for Achieving Success as an Author

Autor Rick Frishman, Bret Ridgway, Bryan Hane
en Limba Engleză Hardback – 16 mar 2015
The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.

How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.

In this insider s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You ll learn:

How to master media and other key marketing channels authors should use

Keys to capturing the browsing buyer in bookstores and online

The new publishing landscape and how it impacts you

How to increase the readability of your book so readers keep coming back

How your book is the key piece of your own information marketing empire

And much, much more"

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Specificații

ISBN-13: 9781630474591
ISBN-10: 1630474592
Pagini: 226
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.53 kg
Ediția:
Editura: Morgan James Publishing

Notă biografică

Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers ¿Guerrilla Publicity¿, ¿Where¿s Your Wow¿, ¿Guerrilla Marketing for Writers¿, ¿The Expert Success Solution¿, and ¿250 Rules of Business.

Bret Ridgway and Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including ¿50 Biggest Mistakes Information Marketers Make¿ and ¿Biggest Website Mistakes Online Business Owners Make.¿ Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.

Cuprins

Section 1 -- Before You Write

Mistake #1 Believing You Can't Write a Book

Mistake #2 Writing a Book for the Wrong Reason

Mistake #3 No Real Understanding of Your Target Market

Mistake #4 Expecting Instant Success

Mistake #5 No Understanding of the Various Publishing Models

Mistake #6 Lack of Perception of Perceived Value in Information Marketing

Mistake #7 Trying to do Too Many Products at the Same Time

Section 2 -- The Business of Your Book

Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost

Mistake #9 Not Understanding the Lifetime Value of a Reader

Mistake #10 You Don't Know Your Numbers

Mistake #11 Not Knowing How Bookstores Really Work

Mistake #12 Trying to Wear Too Many Hats

Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House

Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don't

Mistake #15 Not Understanding Your "Rights"

Mistake #16 Failure to Register Your Copyright

Mistake #17 Expecting Other People to Do It for You

Mistake #18 No Commitment to Continual Learning

Mistake #19 No Continuity Revenue

Section 3 -- Writing Your Book

Mistake #20 Writing a Crappy Book

Mistake #21 Poor Book Title

Mistake #22 Bad Cover Design

Mistake #23 Writing a Book that is Not Easily Consumable

Mistake #24 Poor Interior Layout

Mistake #25 No Name Capture Mechanisms Built Into Your Book

Mistake #26 No Branding

Mistake #27 Doing an Ebook Only

Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book

Section 4 -- Marketing Your Book Before It's Written

Mistake #29 Failure to Develop a Book Proposal/Book Business Plan

Mistake #30 No List Building Efforts in Advance of Book Publication

Mistake #31 No On-going Communication with the Lists You're Building

Mistake #32 No On-going Commitment to Marketing

Mistake #33 Not Using Social Media Properly

Mistake #34 Lack of a Press Kit

Mistake #35 Lack of a Blog

Mistake #36 Not Attending Live Events to Network

Mistake #37 Not Owning Some Key Web Properties

Mistake #38 No Understanding of How One Achieves Bestseller Status

Mistake #39 You Can Write a Book but You Can't Write Sales Copy

Section 5 -- Marketing Your Book After It's Written

Mistake #40 Not Using Public Speaking to Build Your Platform

Mistake #41 Becoming a Media Diva

Mistake #42 Not Being Ready for the "Big Stage"

Mistake #43 Underestimating the Power of Radio

Mistake #44 Not Leveraging the Full Power of Amazon

Mistake #45 Not Getting the Most Out of Book Signings

Mistake #46 Incomplete Profile Pages in Your Distribution Channels

Mistake #47 Underestimating the Value of Book Reviews

Mistake #48 Not Capturing the Browsing Buyer

Mistake #49 No Use of Video in Your Marketing Efforts

Mistake #50 Afraid to Give Books Away