Mobile Disruptions in the Middle East: Lessons from Qatar and the Arabian Gulf Region in mobile media content innovation: Disruptions
Autor John Pavlik, Everette Dennis, Rachel Davis Mersey, Justin Gengleren Limba Engleză Hardback – mai 2018
Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace.
Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 168.14 lei 43-57 zile | |
Taylor & Francis – 30 sep 2021 | 168.14 lei 43-57 zile | |
Hardback (1) | 319.87 lei 43-57 zile | |
Taylor & Francis – mai 2018 | 319.87 lei 43-57 zile |
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Specificații
ISBN-13: 9781138050051
ISBN-10: 1138050059
Pagini: 110
Ilustrații: 6 Tables, black and white
Dimensiuni: 138 x 216 x 13 mm
Greutate: 0.25 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Disruptions
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138050059
Pagini: 110
Ilustrații: 6 Tables, black and white
Dimensiuni: 138 x 216 x 13 mm
Greutate: 0.25 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Disruptions
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. Mobility, Media and Qatar
2. Innovation and Media Disruption
3. Mobile Media
4. Mobile Media in Qatar and the Gulf
5. Public Engagement
6. Media Adaptation in the Gulf
7. Concluding Reflections: Trends in the next generation of journalism and media
9. Index
2. Innovation and Media Disruption
3. Mobile Media
4. Mobile Media in Qatar and the Gulf
5. Public Engagement
6. Media Adaptation in the Gulf
7. Concluding Reflections: Trends in the next generation of journalism and media
9. Index
Notă biografică
John V. Pavlik is Professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey, USA.
Everette E. Dennis is Dean and CEO of Northwestern University in Qatar and Professor in Northwestern’s Medill School, USA.
Rachel Davis Mersey is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications and Faculty Fellow at the Institute for Policy Research at Northwestern University, USA.
Justin Gengler is Assistant Research Professor at the Social and Economic Survey Research Institute (SESRI) at Qatar University.
Everette E. Dennis is Dean and CEO of Northwestern University in Qatar and Professor in Northwestern’s Medill School, USA.
Rachel Davis Mersey is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications and Faculty Fellow at the Institute for Policy Research at Northwestern University, USA.
Justin Gengler is Assistant Research Professor at the Social and Economic Survey Research Institute (SESRI) at Qatar University.
Descriere
Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and explores the impact they are having on the nature of digital journalism more broadly. It provides an important insight on a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched.