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Mobile Disruptions in the Middle East: Lessons from Qatar and the Arabian Gulf Region in mobile media content innovation: Disruptions

Autor John Pavlik, Everette Dennis, Rachel Davis Mersey, Justin Gengler
en Limba Engleză Hardback – mai 2018
Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions.
Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace.
Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.
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Specificații

ISBN-13: 9781138050051
ISBN-10: 1138050059
Pagini: 110
Ilustrații: 6 Tables, black and white
Dimensiuni: 138 x 216 x 13 mm
Greutate: 0.25 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Disruptions

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Mobility, Media and Qatar
2. Innovation and Media Disruption
3. Mobile Media
4. Mobile Media in Qatar and the Gulf
5. Public Engagement
6. Media Adaptation in the Gulf
7. Concluding Reflections: Trends in the next generation of journalism and media 
9. Index

Notă biografică

John V. Pavlik is Professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey, USA.
Everette E. Dennis is Dean and CEO of Northwestern University in Qatar and Professor in Northwestern’s Medill School, USA.
Rachel Davis Mersey is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications and Faculty Fellow at the Institute for Policy Research at Northwestern University, USA.
Justin Gengler is Assistant Research Professor at the Social and Economic Survey Research Institute (SESRI) at Qatar University.

Descriere

Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and explores the impact they are having on the nature of digital journalism more broadly. It provides an important insight on a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched.