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Moderating Focus Groups: A Practical Guide for Group Facilitation de Thomas L. Greenbaum

Moderating Focus Groups: A Practical Guide for Group Facilitation

Autor Thomas L. Greenbaum
en Limba Engleză Paperback – 27 ian 2000
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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Specificații

ISBN-13: 9780761920441
ISBN-10: 0761920447
Pagini: 264
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.35 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Recenzii

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." 

Cuprins

Introduction
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups

Descriere

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.