"Mustard Doesn't Go on Corn " provides an entertaining, fun, straight forward, and practical approach to innovation. Using stories, examples, and worksheets the reader will easily be able to quickly embed the concepts in the book into his or her team or entire organization. The result will be that EVERY employee will be constantly sharing and implementing new ideas. By creating what the author, Richard Trombetta, calls a POP Culture? and by following a process he calls NEWIDEA ? companies will become truly innovative and greatly improve their bottom line. The book shows how everyone is creative and that innovation is actually quite simple. By focusing on the split second an idea is shared and just eliminating common reactions such as "that won't work because" or "the problem with that is" organizations will experience an 'idea explosion.'