My XYZs of Excellence uses the last three letters of the alphabet to indicate that success requires all 26 letters of the alphabet. Some people begin reading self-help books with great intentions but stop before they get to the end. I hope that you read through the entire alphabet of business concepts for success found in the book's first section and then, as you read the second section, you'll learn to apply the concepts to your own small business. Each of the 26 concepts will be reviewed within one of five business-building essential elements, fundamental to any type of successful small business. You'll see how each concept is expounded upon within the context of one of five elements: attitude, client, message, implement and grow. By placing the concepts within one of five basic business-building elements and performing assigned training exercises you'll internalize both the concepts and the essential elements. Are you teachable? Are you a business owner who believes it takes more to succeed than simply employing labor, capital, and resources? If you realize that your company must focus on leadership to succeed and you want to improve your leadership skills both personally and professionally; lets get going.