Myth in Modern Media Management and Marketing

Editat de Anna Kalinowska-¿ele¿nik, Jan Kreft, Sylwia Kuczamer-K¿opotowska

en Limba Engleză Paperback – 18 apr 2019

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Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. The book features research on topics such as social media, brand management, and advertising.

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Paperback (1)	895^.41 lei 6-8 săpt.
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Business Science Reference – 18 apr 2019	1166^.74 lei 6-8 săpt.