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National Cultures of the World: A Statistical Reference: Cross-Cultural Statistical Encyclopedia of the World

Autor Philip Parker
en Limba Engleză Hardback – 24 feb 1997 – vârsta până la 17 ani
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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Specificații

ISBN-13: 9780313297700
ISBN-10: 0313297703
Pagini: 264
Dimensiuni: 156 x 235 x 25 mm
Greutate: 0.6 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Cross-Cultural Statistical Encyclopedia of the World

Locul publicării:New York, United States

Notă biografică

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Cuprins

PrefaceNational CulturesAn IntroductionQuantifying National Cultures: The MethodologyReferences: International StatisticsComparing National CulturesProblems with Cross-Cultural StudiesPhysioeconomicsA Physioeconomic FrameworkEconomics Across CountriesDemography & Sociology Across CountriesCultural Resources Across CountriesMineral Resources Across CountriesLand Resources Across CountriesMarine Resources Across CountriesClimatic Resources Across CountriesSelect BibliographyIndex of CountriesIndex of Subjects