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Navigating Nationalism in Global Enterprise de Christina (Copenhagen Business School) Lubinski

Navigating Nationalism in Global Enterprise: Cambridge Studies in the Emergence of Global Enterprise

Autor Christina (Copenhagen Business School) Lubinski
en Limba Engleză Paperback – 8 mai 2025
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
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Specificații

ISBN-13: 9781009054003
ISBN-10: 1009054007
Pagini: 298
Editura: Cambridge University Press
Seria Cambridge Studies in the Emergence of Global Enterprise