Facebook and Google have changed the way customers begin their relationship with your neighborhood business. Customers are now more likely to find you through these activities than you are to find them through traditional advertising methods. A neighborhood brand is your way of ensuring that these changes benefit your business. Neighborhood Brands is your guide to using the Internet to acquire and engage local customers. This book answers the key questions that every neighborhood business should know. Before you say "I'm too busy" to get involved with these new tools, consider that the practical guidelines proposed in this book will take you on average only 1-2 hours per week. And, most of the tools available to you are free. The Internet is becoming a huge help to local businesses. Neighborhood Brands helps you succeed in this new environment.