Key Marketing Metrics: The 50+ metrics every manager needs to know Financial Times Series Autor David Reibstein et al. mar 2021 Paperback Preț: 248.09 lei 302.56 lei 3-5 săpt. | 6-12 zile -18%
Marketing Metrics Pearson Business Analytics Series Autor David Reibstein et al. 6 ian 2021 Paperback Preț: 302.89 lei 3-5 săpt. | 6-12 zile
The Customer Asset: Understanding and Managing its Value Palgrave Studies in Marketing, Organizations and Society Autor Neil Bendle et al. 17 dec 2023 Hardback Preț: 306.90 lei 6-8 săpt.