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Netflix and the Re-invention of Television

Autor Mareike Jenner
en Limba Engleză Paperback – 10 sep 2023
This book deals with the ways Netflix influenced the contemporary television landscape and built the infrastructures of streaming. It focusses on various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV. This Second Edition highlights the role Netflix plays in the so-called streaming wars and incorporates recent research in television studies. It also re-evaluates the companies’ incorporation of issues of diversity in its focus on middlebrow television. The book also includes a new chapter on the transnational streaming franchise, networks of texts developed internal to platforms to build infrastructures of transnational streaming.

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Specificații

ISBN-13: 9783031392368
ISBN-10: 3031392361
Pagini: 308
Ilustrații: XI, 308 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.42 kg
Ediția:2nd ed. 2023
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

1.Introduction to the Second Edition.- 2. Introduction to the First Edition.-3.Introduction: Controlling Television: TV’s Ancillary Technologies.- 4. Managing Choice, Negotiating Power: Remote Controls.- 5. New Regimes of Control: Television as Convergence Medium.- 6. Digital Television and Control.- 7. Introduction: Binge-Watching and the Re-invention of Control.- 8. Scheduling the Binge.- 9.‘Quality’ and the Netflix Brand.- 10. Diversity, Netflix and the Binge.- 11.Introduction: Netflix and the Re-invention of Transnational Broadcasting.- 12.The Transnational and Domestication: Netflix Texts.- 13. Transnationalising the Franchise.-14. The Netflix Audience.- 15. Conclusion: The More Things Change.

Notă biografică

Mareike Jenner is a Senior Lecturer in Media, Anglia Ruskin University, UK. Her work focusses on streaming and contemporary television as well as issues of middlebrow culture. Her work includes the edited collection Binge-Watching and Contemporary Television Studies (2021) as well as the monograph American Detective Drama (Palgrave, 2015) and the forthcoming Recycling Middlebrow Culture: Action TV Re-Boots (2024). 
   


Textul de pe ultima copertă

“Updating the successful 2018 book, this new edition of Mareike Jenner’s work is a must-read for those wanting to understand the cultural significance of SVoD television, a phenomenon powerfully shaped by Netflix. Identifying the central innovations exploited by Netflix in particular – technology-driven changes in audience-provider interfaces, on-demand delivery and binge-watching, and unprecedented transnational engagement – this book unlocks and probes the capacities that most distinguish the television era that Jenner was first to label ‘TV IV’, making a cutting-edge contribution to contemporary TV Studies.” 
Trisha Dunleavy, Associate Professor in Media Studies and Communication, Te Herenga Waka/Victoria University of Wellington, New Zealand

 
This book deals with the ways Netflix influenced the contemporary television landscape and built the infrastructures of streaming. It focusses on various ways Netflix reconceptualises televisionas part of the process of TV IV. As television continues to undergo a myriad of changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV. This Second Edition highlights the role Netflix plays in the so-called streaming wars and incorporates recent research in television studies. It also re-evaluates the companies’ incorporation of issues of diversity in its focus on middlebrow television. The book also includes a new chapter on the transnational streaming franchise, networks of texts developed internal to platforms to build infrastructures of transnational streaming.

Mareike Jenner is a Senior Lecturer in Media Anglia Ruskin University, UK. Her work focusses on streaming and contemporary television as well as issues of middlebrow culture. Her work includes the edited collection Binge-Watching and Contemporary Television Studies (2021) as well as the monograph American Detective Drama (Palgrave Macmillan, 2015) and the forthcoming Recycling Middlebrow Culture: Action TV Re-Boots (2024).


Caracteristici

Second edition is fully updated and adds a new chapter on transnational franchises Explores the way that Netflix has reconfigured and reinvented what television is Views Netflix as a continuation of the history of television as object and its ancillary technologies

Recenzii

“Netflix & the Re-invention of Television provides lucid claims relevant to those who study television in a transnational, post-digital era. It also provides valuable syntheses of history and theory relevant to television’s evolution and intersection with larger political, economic and cultural discourses, particularly in regard to the role that US-based media conglomerates play in non-US contexts. … This is merely a starting point, however, towards considering the myriad ways in which television is being continually shaped, understood and re-invented.” (James M Elrod,Critical Studies in Television, Vol. 15 (1), 2020)