Cantitate/Preț
Produs

Network Radio Ratings, 19321953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper

Autor Jim Ramsburg
en Limba Engleză Paperback – 30 apr 2012
Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Introductory sections chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings systems and their evolution. Twenty-one substantial sections follow, each covering a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats. Three appendices and a full index conclude the work.
Citește tot Restrânge

Preț: 39502 lei

Nou

Puncte Express: 593

Preț estimativ în valută:
7562 7861$ 6270£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780786445585
ISBN-10: 0786445580
Pagini: 376
Dimensiuni: 175 x 251 x 28 mm
Greutate: 0.66 kg
Ediția:New.
Editura: McFarland & Company

Notă biografică

Jim Ramsburg spent 50 years in radio and advertising, including top-level positions with prestigious radio stations KLAC in Los Angeles and KSTP in Minneapolis-St. Paul. In 2006 he was inducted into the Radio Hall of Fame at Minnesota's Museum of Broadcasting. He lives in Estero, Florida.