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Perspectives on Radio and Television: Telecommunication in the United States: Routledge Communication Series

Autor F. Leslie Smith, David H. Ostroff, John W. Wright
en Limba Engleză Hardback – aug 1998
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher.

Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
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Specificații

ISBN-13: 9780805820928
ISBN-10: 0805820922
Pagini: 756
Dimensiuni: 178 x 254 x 44 mm
Greutate: 1.56 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series

Locul publicării:Oxford, United Kingdom

Public țintă

Professional

Cuprins

Contents: Preface. Preview. Part I: Historical Perspective. Radio Broadcasting: From 1842. Television Broadcasting: From 1884. Cable Television: From 1949. Other Electronic Mass Media Technologies: From 1948. Part II: Creative and Informational Perspectives. Production, Programs, and Performance in Electronic Mass Media. Programming by Electronic Mass Media. Electronic Mass Media News. Commercials and Other Persuasive Announcements. Part III: Physical Perspective. Radio Energy. Radio Channels. Television Channels. Part IV: Legal and Ethical Perspective. Electronic Mass Communication Law. Regulation of Electronic Mass Media. Electronic Mass Media and the First Amendment. Ethics and Self-Regulation in Electronic Mass Media. Part V: Economic Perspective. Sales and Advertising. Audience Research and Ratings. Local Outlets. Electronic Mass Media Networks. Careers in Electronic Mass Media. Part VI: Comparative Perspective. Noncommercial Radio and Television. Foreign National and International Radio and Television. Corporate Video. Part VII: Sociopsychological Perspective. Factors in Degree of Impact. Impact. Research and Theory.

Notă biografică

Smith, F. Leslie; Ostroff, David H.; Wright, John W.

Descriere

New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.