Never has it been more important for leaders to engage with their people. However, there is one leadership failure The Forgotten Factor that will weaken an organisation and, ultimately, paralyse its ability to perform to its potential. Never Forget What Its Like To Be A C is reality and based on an idea developed over many years by Trevor Jarrett and Shaun Price. It takes you on a journey from a chance meeting during a business trip, to playing a Game and culminating in a closing remark from the CEO of a failing organisation that identifies TFF: The Forgotten Factor. Never before has such a simple game helped organisations and their leaders uncover where they are failing their people. Experiential in its design and short in its duration, the Game allows participants to find the answer they probably havent even been looking for Nevertheless, this book clearly is not just about one forgotten factor; it explores and identifies many key messages that any leader can recognise and put into practice immediately. The experience changed both me and my companys life. I will never forget it -Brian Jeffers