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New Directions in the Analysis of Multimodal Discourse

Editat de Terry D. Royce, Wendy Bowcher
en Limba Engleză Paperback – 11 sep 2014
This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.
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Specificații

ISBN-13: 9781138839342
ISBN-10: 1138839345
Pagini: 416
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional

Cuprins

1. The Multimodal Page: A Systematic Functional Exploration 2. Intersemiotic Complementarity: A Framework for Multimodal Discourse Analysis 3. Writing, Graphology, and Visual Semiosis 4. Mapping the Multimodal Genres of Traditional and Electronic Newspapers 5. The Role of Multimodal Concordances in Multimodal Corpus Linguistics 6. The Visual Semantics Stratum: Making Meaning in Sequential Images 7. Materializing Reconciliation: Negotiating Difference in a Transcolonial Exhibition 8. A Multimodal Analysis of Good Guys and Bad Guys 9. Multimodal Scientific Representations Across Languages and Cultures 10. Japanese Semiotic Vernaculars in ESP Multiliteracies Projects 11. Multiliteracies and Multimodal Text Analysis in Classroom Work With Children's Literature 12. Multimodal Communicative Competence in Second Language Contexts

Recenzii

"While those in the fields of linguistics and communication have the most to gain from the studies in Royce and Bowcher's collection, students as well as researchers in rhetoric, composition, English as a Second Language, and education will find particular selections in the text to be compelling and relevant to their own areas of scholarship. Indeed, this collection delivers on its promise to explore 'new directions' and new methods for analyzing multimodal discourse." --Christine Denecker, The University of Findlay, The CEA Forum

Descriere

This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.