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New Marketing

Autor Malcolm McDonald, Hugh Wilson
en Limba Engleză Paperback – 16 iul 2002
Presents a blueprint for the marketing process to address second-generation changes brought about by technological development and the associated 'information revolution'. This book focuses on: how marketing must integrate the interactive environment from the outset; how the choice of channels changes the offer and customer contact, among others.
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Specificații

ISBN-13: 9780750653879
ISBN-10: 0750653876
Pagini: 230
Ilustrații: Approx. 100 illustrations
Dimensiuni: 189 x 246 x 13 mm
Greutate: 0.47 kg
Editura: ELSEVIER SCIENCE

Public țintă

Professional marketers, CIM Members; Senior undergraduate and postgraduate students.