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New Perspectives in Marketing by Word–of–Mouth

Autor Emerald Group P Limited
en Limba Engleză Paperback – 20 oct 2015
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
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Specificații

ISBN-13: 9781785608193
ISBN-10: 1785608193
Pagini: 200
Dimensiuni: 165 x 240 x 11 mm
Greutate: 0.41 kg
Editura: Emerald Publishing