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New Perspectives in Luxury Branding

Autor Emerald Group P Limited
en Limba Engleză Paperback – 28 oct 2015
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
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Specificații

ISBN-13: 9781785608636
ISBN-10: 1785608630
Pagini: 224
Dimensiuni: 165 x 240 x 12 mm
Greutate: 0.45 kg
Editura: Emerald Publishing