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New Perspectives on Retailing and Store Patronage Behavior: A Study of the interface between retailers and consumers: International Studies in Entrepreneurship, cartea 4

Autor Torben Hansen, Hans Stubbe Solgaard
en Limba Engleză Hardback – 10 mai 2004
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
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Specificații

ISBN-13: 9781402079542
ISBN-10: 1402079540
Pagini: 136
Ilustrații: X, 124 p.
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.36 kg
Ediția:2004
Editura: Springer Us
Colecția Springer
Seria International Studies in Entrepreneurship

Locul publicării:New York, NY, United States

Public țintă

Research

Cuprins

Quality in the Marketplace.- Store Image and Store Positions for Grocery Retail Chains.- A Hierarchical Bayes Model of Choice Between Supermarket Formats.- Measuring the Effect of Distance on Consumer Patronage Behavior.- Intertype Competition.- Epilogue.