New Techniques for Brand Management in the Healthcare Sector

Editat de Ana Pinto Borges, Paula Rodrigues

en Limba Engleză Paperback – 26 dec 2020

Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

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Business Science Reference – 26 dec 2020	1343^.32 lei 6-8 săpt.