Newspapers: A Lost Cause?: Strategic Management of Newspaper Firms in the United States and The Netherlands
Autor P. Hendriksen Limba Engleză Paperback – 16 oct 2012
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Specificații
ISBN-13: 9789401059411
ISBN-10: 9401059411
Pagini: 268
Ilustrații: VIII, 251 p.
Dimensiuni: 160 x 240 x 14 mm
Greutate: 0.38 kg
Ediția:Softcover reprint of the original 1st ed. 1999
Editura: SPRINGER NETHERLANDS
Colecția Springer
Locul publicării:Dordrecht, Netherlands
ISBN-10: 9401059411
Pagini: 268
Ilustrații: VIII, 251 p.
Dimensiuni: 160 x 240 x 14 mm
Greutate: 0.38 kg
Ediția:Softcover reprint of the original 1st ed. 1999
Editura: SPRINGER NETHERLANDS
Colecția Springer
Locul publicării:Dordrecht, Netherlands
Public țintă
ResearchCuprins
1. The Newspaper Industry in a State of Flux.- 1. The Newspaper Business is Alive.- 2. The Changing Newspaper Industry as Research Topic.- 3. Research Question.- 4. The Research Project.- 2. The Economic Fundamentals of Newspaper Publishing.- 1. Newspapers: Economies of Mass.- 2. Economies of Scale and Cost Structures of Newspaper Firms.- 3. Minimum Efficient Scale and Concentration of Newspaper Ownership.- 4. Circulation and Advertising Markets as Mass Markets?.- 5. Pricing and Revenue in Newspaper Markets.- 6. Drivers of Newspaper Profitability.- 3. The Industrial Context of Newspaper Firms.- 1. Introduction.- 2. Suppliers.- 3. Technology.- 4. Distribution.- 5. Labour and Unions.- 6. Financiers.- 7. Newspaper Economics and Government Policy.- 8. Competition in Circulation.- 9. Competition in Advertising.- 10. Potential Competitors.- 11. Summary.- 12. The Business Model Under Pressure.- 4. Vertical Integration and Horizontal Mergers and Acquisitions.- 1. Introduction.- 2. Business Definition.- 3. A Framework for Mapping Ways of Expansion.- 4. Vertical Integration.- 5. Horizontal Integration/Concentration.- 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation.- 1. Diversification Activity of Newspaper Companies.- 2. Concentric (Print-Related) Diversification: Weekly Newspapers, Shoppers etc..- 3. Conglomerate Diversification I: Broadcasting.- 4. Conglomerate Diversification II: Cable-Related Diversification.- 5. Innovation and New Business Development.- 6. Conclusion.- 6. Change of the Newspaper Firm in the 1990s (and Beyond).- 1. Current Status of the Newspaper Industry.- 2. Rebuilding the Newspaper Publishing House.- 3. Issues Concerning Strategic Change.- 4. Barriers to Change.- Epilogue.- Appendices.- A. Data Gathering.- • List OfInterviews.- • Methodological Note.- B. Topic List Interviews.- C. Economies Of Scale: An Empirical Investigation In The Netherlands.- D. Local Newspaper Markets In The Netherlands.- E. Minimum Efficient Scale In The Netherlands.- F. Diversification Of Newspaper Companies.- G. Interview Extracts.