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No B.S. Sales Success in the New Economy

Autor Dan Kennedy
en Limba Engleză Paperback – 16 feb 2010
Accept Nothing Less Than the Sale Made!
The old economy is shattered and GONE FOREVER. It is never coming back as it was…and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending.
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy?
Kennedy covers:
  • Adapting to The New Economy Consumer
  • How to STOP PROSPECTING Once And For All—and why you must
  • Put the awesome power of TAKEAWAY SELLING to work—in any environment
  • If you’re in a commodity business, get out!
  • —how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy
  • The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit
  • How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool
  • The 6-Step No BS Sales Process: finally, a reliable system you can stick with!
  • 6 Ways Sales Professionals Sabotage Themselves
  • BS that Sales Managers shovel onto salespeople—beware!
  • How to switch from One-to-One to One-to-Many with Technical Tools
  • 8 Steps to getting past any “No”
  • How to CREATE TRUST (FAST) in the trust-damaged, post-recession world
  • Resiliency is a skill, not a character trait: the self-improvement required for sales improvement
Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as “the millionaire-maker’ with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, “No B.S.” approach has earned him the title as the “Professor of Harsh Reality.”
Includes:
INSIDE!
FREE – Glazer-Kennedy University Webinar Series
FREE – Elite Gold Insider’s Circle Membership*
FREE – Income Explosion Guide & CD

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Specificații

ISBN-13: 9781599183572
ISBN-10: 1599183579
Pagini: 258
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.38 kg
Editura: McGraw Hill Education
Colecția Entrepreneur Press
Locul publicării:United States

Cuprins

FOREWORD
INTRODUCTION
PART 1
FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS
Chapter #1STRATEGY #1: IMMUNITY TO THE WORD“NO”
Chapter #2 STRATEGY #2: THE POSITIVE POWER OF NEGATIVE PREPARATION
Chapter #3STRATEGY #3: USE LISTENING TO INFLUENCE PEOPLE
Chapter #4STRATEGY #4: AVOID CONTAMINATION
Chapter #5STRATEGY #5: THE PROCESS OF PERSONAL PACKAGING
Chapter #6STRATEGY #6: REMEMBERING WHY YOU’RE THERE
Chapter #7STRATEGY #7: DO EXPECTATIONS GOVERN RESULTS?
Chapter #8STRATEGY #8: PROOF: THE MOST IMPORTANT TOOL FOR EXCEPTINONAL SUCCESS IN SELLING
Chapter #9STRATEGY #9: FRED HERMAN’S K.I.S.S. PRINCIPLE
Chapter #10STRATEGY #10: SELL MONEY AT A DISCOUNT
Chapter #11STRATEGY #11: ALWAYS COMPARE APPLES TO ORANGES
Chapter #12STRATEGY #12: IN SEARCH OF THE FREE LUNCH
Chapter #13STRATEGY #13: THE MAGIC OF MYSTIQUE
Chapter #14STRATEGY #14: I’D RATHER BE DUMB ANDPERSISTENT THAN SMART AND IMPATIENT
Chapter #15STRATEGY #15: LONG DISTANCE IS NOWHERE NEAR AS GOOD AS BEING THERE
PART 2HOW TO STOP PROSPECTINGONCE AND FOR ALL
Chapter #16POSITINING, NOT PROSPECTING
Chapter #17HOW TO USE “LEAD GENERATION ADVERTISING” TO ATTRACT HIGHLY QUALIFIED PROSPECTS
PART 3A NO B.S. START-TO-FINISHSTRUCTURE FOR THE SALE
Chapter #18THE SIX STEPS OF THE NO B.S. SALES PROCESS
PART 4DUMB AND DUMBERThings That SabotageSales Success
Chapter 19B.S. THAT SALES MANAGERS SHOVEL ONTO SALESPEOPLE
Chapter 206 DUMBEST THINGS SALESPEOPLE DO TO SABOTAGE THEMSELVES
PART 5MY BIGGEST SECRET TO EXCEPTIONALRESULTS IN SELLING: TAKEAWAY SELLING
Chapter #21THE AWSOME POWER OF TAKEAWAY SELLING
Chapter 22A FINAL WORD FROM THE AUTHOR
BONUS BOOK: HOW TO READ ANYONE’S MIND
REFERENCES SECTION