No BS Marketing to Seniors and Leading Edge Boomers
Autor Dan Kennedy, Chip Kessleren Limba Engleză Paperback – 16 oct 2012
BOOMERS & SENIORS:
- Hold over 50% of the nation’s wealth and more of its discretionary spending
- 46% have net worths exceeding $2-million
- Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers
Covers:
- Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
- The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
- The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
- The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
- How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
- Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
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Specificații
ISBN-13: 9781599184500
ISBN-10: 1599184508
Pagini: 263
Dimensiuni: 158 x 229 x 15 mm
Greutate: 0.38 kg
Editura: McGraw Hill Education
Colecția Entrepreneur Press
Locul publicării:United States
ISBN-10: 1599184508
Pagini: 263
Dimensiuni: 158 x 229 x 15 mm
Greutate: 0.38 kg
Editura: McGraw Hill Education
Colecția Entrepreneur Press
Locul publicării:United States