Cantitate/Preț
Produs

No-Fail Retail: Merchandising Techniques for Stores

Autor Regina Blessa
en Limba Engleză Hardback – 23 noi 2015

This book presents a practical approach to ensuring your retail store's success with consumers.

It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.

Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.

Learn how to:
pick the best location to locate a store;
make your exterior design inviting;
set up an ideal atmosphere for purchasing;
understand about gondola arrangement and planograms;
analyze your customers
conduct different types of promotions."

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 14600 lei  3-5 săpt.
  iUniverse – 23 noi 2015 14600 lei  3-5 săpt.
Hardback (1) 21427 lei  6-8 săpt.
  iUniverse – 23 noi 2015 21427 lei  6-8 săpt.

Preț: 21427 lei

Nou

Puncte Express: 321

Preț estimativ în valută:
4101 4230$ 3471£

Carte tipărită la comandă

Livrare economică 05-19 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781491756362
ISBN-10: 1491756365
Pagini: 214
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.45 kg
Editura: iUniverse