Nollywood in Glocal Perspective
Editat de Bala A. Musaen Limba Engleză Paperback – 26 noi 2020
This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa andin Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.
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Specificații
ISBN-13: 9783030306656
ISBN-10: 3030306658
Pagini: 253
Ilustrații: XXV, 253 p. 12 illus., 5 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.34 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3030306658
Pagini: 253
Ilustrații: XXV, 253 p. 12 illus., 5 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.34 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
SECTION I: EVOLUTION AND HISTORICAL PERSPECTIVE.- 1. History and Evolution of Nollywood: A look at Early and Late Influences - Adesina Lukman Azeez.- 2. From Nigerian Film Industry to Nollywood: Land-Marking the Growth of the New Wave Cinema - Shaibu Hassan Husseini and Oloruntola A. Sunday.- 3. From Informality to ‘New Nollywood’: Implications for the Audience - Gloria Chimeziem Ernest-Samuel and Ngozi Uduma.- 4. Challenges of Technological Innovation in Nollywood Film Production - Soji Alabi.- SECTION II: SOCIO-CULTURAL PERSPECTIVE.- 5. Nollywood as an Agent of African Culture and Identity - Olufemi J. Abodunrin and Ogungbemi Christopher Akintola.- 6. Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013) - Morountodun Joseph.- 7. Nollywood and the Glocalization of Prosocial Entertainment - Bala A. Musa.- SECTION III: LOCAL AND GLOBAL INFLUENCE.- 8. Genre Preferences Among the Benin Video-Film Audience in Nollywood - Osakue Stevenson Omoera.- 9. Socio-Economic Psychology of Nigeria’s Nollywood & Kannywood Film Industries - Abdulmutallib Ado Abubakar and Sharafa Dauda.- 10. Nollywood-Inspired Filmmaking in Europe: A Swiss Example - Sandra Mooser.- 11. Multichoice Corporation’s Intervention in Nollywood: A Case Study in Glocal Partnership – Expectations, Issues & Outcomes - Gloria Chimeziem Ernest-Samuel.- 12. Digital Revolution and the Empowerment of Women in the Movie Industry: Vistas from Nollywood to Riverwood - Bala A. Musa.
Notă biografică
Bala A. Musa is Professor of Communication Studies at Azusa Pacific University, Azusa, California, USA. An international scholar, Musa is fellow of many academic and professional organizations. He is author of Framing Genocide: Media, Diplomacy and Conflict; and Co-editor of From Twitter to Tahrir Square: Ethics in Social and New Media Communication; Communication, Culture and Human Rights in Africa; and Emerging Issues in Contemporary Journalism; among others.
Textul de pe ultima copertă
'This welcome collection both reinforces the importance of familiar films and historical trends and breaks new ground in Nollywood studies. It will be of interest to anyone eager to learn more about African screen media at the nexus of the global and the local.'
— Noah Tsika, author of Nollywood Stars: Media and Migration in West Africa and the Diaspora
'Nollywood in Glocal Perspective is a valuable contribution to knowledge, providing detailed examination of Nollywood’s growth as a cultural icon with large followership and influence across Africa and the world. “The diverse perspectives provided by the contributors illuminate the local and global cultural forces that pull on the soul of Nollywood”. The collection presents a compelling and beautifully crafted, accessible, engrossing and refreshing piece which illuminates and redefines an entire area of contemporary film studies. “The authors tell Africa’s story with balance and authenticity. They celebrate Africa’s rich cultural experience and heritage; exalt in its triumphs; reflect on its struggles”. With great insight, they present Nollywood’s transition from local to glocal giant within two decades. This collection has the potential to give direction into the unexplored aesthetic and political landscape. It is a groundbreaking book, which brings new understanding, broader and more inclusive framework to look at glocalization. It is sure to become a required reading for scholars of Post-colonial Studies, Film studies and Globalization.'
— Irene Isoken Agunloye, Professor of African Drama, Gender, Women & Film Studies; Director of the Centre for Gender & Women’s Studies, University of Jos, Jos, Nigeria
'Nollywood in Glocal Perspective is a compendium on film and cinema in contemporary Africa as well as a contribution to the emergent New World Entertainment Order and its diverse cultural centers. As in Los Angeles, New York City, Sydney, London, Paris or Johannesburg, there is a new (global) market for entertainment and pop culture from the African continent – Nollywood, Ghallywood, Riverwood or Bongowood -- with abundance of creative energy and feeder-talents. Like its themes and genre, the writing style is entertaining, insightful and illuminatingly gender sensitive. Nollywood in Glocal Perspective should serve as a companion to students of film, Cinema, song and dance. It is also highly recommended for stakeholders in the entertainment industry.'
— Stanley Naribo Ngoa, Director, Olusegun Obasanjo Centre for African Studies (OOCAS), National Open University of Nigeria (NOUN), Abuja, Nigeria.
'Bala Musa has given media and pop culture enthusiasts and scholars a wonderful book that articulates the manner in which writers, producers, actors, actresses, business people and academicians have pulled out of the ashes of Africa, a vibrant industry that spanshundreds of cultural landscapes across the globe. The sensitivity with which the book has balanced socio-cultural values and practices with technological innovations speaks volumes about the vibrancy of the untapped creative energies from what was once known as the dark continent. Written in a friendly but scholarly style, the text provides readers with an impetus to engage critically with very well researched ideas on a growing pro-social entertainment platform.'
— Faith Nguru, Author of Foreign TV Shows and Kenyan Youth
'Nollywood in Glocal Perspective is brilliant, precise and filled with such deep intellectual analysis that it deserves a reading by serious scholars of pop culture. Intellectual authority and consistency are evident throughout this seminal work. Researchers seeking conceptual and analytic frameworks on pop culture research will be delighted. Scholars seeking to understand the evolution of Nollywood (Nigeria) and its companions, Gallywood (Ghana), Riverwood (Kenya), and Bongowood (Tanzania), will be intellectually rewarded. In the anchoring piece, Bala Musa, while extolling digital technology’s seemingly empowering functions, reminds us that gender inequities and exclusions are still rampart in pop culture. Failing to address these gaps hurts the movie industry long-term.'
— John Omachonu, Provost, Mars Hill University, USA
— Noah Tsika, author of Nollywood Stars: Media and Migration in West Africa and the Diaspora
'Nollywood in Glocal Perspective is a valuable contribution to knowledge, providing detailed examination of Nollywood’s growth as a cultural icon with large followership and influence across Africa and the world. “The diverse perspectives provided by the contributors illuminate the local and global cultural forces that pull on the soul of Nollywood”. The collection presents a compelling and beautifully crafted, accessible, engrossing and refreshing piece which illuminates and redefines an entire area of contemporary film studies. “The authors tell Africa’s story with balance and authenticity. They celebrate Africa’s rich cultural experience and heritage; exalt in its triumphs; reflect on its struggles”. With great insight, they present Nollywood’s transition from local to glocal giant within two decades. This collection has the potential to give direction into the unexplored aesthetic and political landscape. It is a groundbreaking book, which brings new understanding, broader and more inclusive framework to look at glocalization. It is sure to become a required reading for scholars of Post-colonial Studies, Film studies and Globalization.'
— Irene Isoken Agunloye, Professor of African Drama, Gender, Women & Film Studies; Director of the Centre for Gender & Women’s Studies, University of Jos, Jos, Nigeria
'Nollywood in Glocal Perspective is a compendium on film and cinema in contemporary Africa as well as a contribution to the emergent New World Entertainment Order and its diverse cultural centers. As in Los Angeles, New York City, Sydney, London, Paris or Johannesburg, there is a new (global) market for entertainment and pop culture from the African continent – Nollywood, Ghallywood, Riverwood or Bongowood -- with abundance of creative energy and feeder-talents. Like its themes and genre, the writing style is entertaining, insightful and illuminatingly gender sensitive. Nollywood in Glocal Perspective should serve as a companion to students of film, Cinema, song and dance. It is also highly recommended for stakeholders in the entertainment industry.'
— Stanley Naribo Ngoa, Director, Olusegun Obasanjo Centre for African Studies (OOCAS), National Open University of Nigeria (NOUN), Abuja, Nigeria.
'Bala Musa has given media and pop culture enthusiasts and scholars a wonderful book that articulates the manner in which writers, producers, actors, actresses, business people and academicians have pulled out of the ashes of Africa, a vibrant industry that spanshundreds of cultural landscapes across the globe. The sensitivity with which the book has balanced socio-cultural values and practices with technological innovations speaks volumes about the vibrancy of the untapped creative energies from what was once known as the dark continent. Written in a friendly but scholarly style, the text provides readers with an impetus to engage critically with very well researched ideas on a growing pro-social entertainment platform.'
— Faith Nguru, Author of Foreign TV Shows and Kenyan Youth
'Nollywood in Glocal Perspective is brilliant, precise and filled with such deep intellectual analysis that it deserves a reading by serious scholars of pop culture. Intellectual authority and consistency are evident throughout this seminal work. Researchers seeking conceptual and analytic frameworks on pop culture research will be delighted. Scholars seeking to understand the evolution of Nollywood (Nigeria) and its companions, Gallywood (Ghana), Riverwood (Kenya), and Bongowood (Tanzania), will be intellectually rewarded. In the anchoring piece, Bala Musa, while extolling digital technology’s seemingly empowering functions, reminds us that gender inequities and exclusions are still rampart in pop culture. Failing to address these gaps hurts the movie industry long-term.'
— John Omachonu, Provost, Mars Hill University, USA
Caracteristici
Offers insights into the role of the film industry in the social and economic development of Nigeria and Africa Illustrates the role Nigeria’s film industry has played as a model for other African and developing countries' film industries Provides new perspectives on the nature and changing dynamics of glocal entertainment industry