For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics.
With 25 years of marketing and 12 years as Santa (visit www.LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success.
Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa's North Pole organization.
My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.
Reviews
""John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold.
"Best of all, we are not left to wade through a mountain of words to find the treasure. It's all right there on the surface, ready to review again and again to keep us refreshed and alert.""
Mike Branch
President & Publisher (Retired)
Branch-Smith Publishing
Ft. Worth, TX
""I've known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read "North Pole Marketing." John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It's a quick read and I highly recommend it.""
Chris Lynde
Senior Vice President & General Manager
Communefx ( a Source Marketing company)
"John's knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant
I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist."
Amanda O., Canada
Partial Table of Contents from North Pole Marketing
1. All children are alike
2. Each child is different
8. Play with the toys
14. It was Rudolph's idea
17. Watch the weather
24. Don't eat too many cookies
25. Remember what you will ALWAYS do
26. Remember what you will NEVER do
34. Remember your two basic functions
40. Speak the child's language
47. Be prepared for a mess
52. Take time for hot chocolate
Excerpts from North Pole Marketing
7. Manage expectations
"Santa never promises to deliver anything that won't fit in the sleigh."
Be sure that what you sell is what you can deliver.
15. Consider alternatives
"Not all houses have chimneys."
What new or different ways can you use to reach your customers?
24. Don't eat too many cookies
"If you get too fat you can't get down the chimney."
Are you paying more attention to your organization than your customers?
35. Children can always write to Santa
"Children write many letters to Santa because they know he reads them."
Do your customers know how to contact you and do they trust that someone will respond?