Cantitate/Preț
Produs
Total produse
Vezi coșul
Objects of Desire: Consumer Behaviour in Shopping Centre Choices de C. Dennis

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Autor C. Dennis
en Limba Engleză Hardback – 23 noi 2004
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 35954 lei  43-57 zile
  Palgrave Macmillan UK – 23 noi 2004 35954 lei  43-57 zile
Hardback (1) 36365 lei  43-57 zile
  Palgrave Macmillan UK – 23 noi 2004 36365 lei  43-57 zile

Preț: 36365 lei

Preț vechi: 38279 lei
-5% Nou

Puncte Express: 545
Preț estimativ în valută:
6960€ • 7229$ • 5781£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781403901705
ISBN-10: 1403901708
Pagini: 304
Ilustrații: XVII, 271 p.
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.48 kg
Ediția:2005
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications

Notă biografică

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.