AS SEEN ON GOOD MORNING AMERICA! AND IN HARVARD BUSINESS REVIEW
How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, hone your mindset, and plot your future. Aliza Licht, a former communications executive who successfully turned her expertise into a multimedia brand, shares both personal and professional advice from her lived experiences to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional brand are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."