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Online Intermediaries for Co-Creation: An Explorative Study in Healthcare de Christoph W. Künne

Online Intermediaries for Co-Creation: An Explorative Study in Healthcare: Progress in IS

Autor Christoph W. Künne
en Limba Engleză Hardback – 29 sep 2017
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.

 
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Specificații

ISBN-13: 9783319511238
ISBN-10: 3319511238
Pagini: 235
Ilustrații: XVIII, 224 p. 66 illus.
Dimensiuni: 155 x 235 x 16 mm
Greutate: 0.52 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Springer
Seria Progress in IS

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries  in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries  in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.

Notă biografică

Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).

Textul de pe ultima copertă

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.

Caracteristici

Addresses critical research gaps in patient innovation, online intermediaries and consumer co-creation Presents a valuable market overview of online intermediaries for innovation co-creation in healthcare Provides essential information to help managers at intermediary organizations enhance their service portfolios Outlines the path to successful adoption for corporate innovation managers