Cantitate/Preț
Produs
Total produse
Vezi coșul
Online Political Communication: How to Use the Web to Build Consensus and Boost Participation de Gianluca Giansante

Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

Autor Gianluca Giansante
en Limba Engleză Hardback – 9 iun 2015
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37526 lei  6-8 săpt.
  Springer International Publishing – 12 oct 2016 37526 lei  6-8 săpt.
Hardback (1) 38241 lei  6-8 săpt.
  Springer International Publishing – 9 iun 2015 38241 lei  6-8 săpt.

Preț: 38241 lei

Nou

Puncte Express: 574
Preț estimativ în valută:
7319€ • 7602$ • 6079£

Carte tipărită la comandă

Livrare economică 04-18 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319176161
ISBN-10: 3319176161
Pagini: 200
Ilustrații: XV, 188 p. 28 illus., 20 illus. in color.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.47 kg
Ediția:2015
Editura: Springer International Publishing
Colecția Springer
Locul publicării:Cham, Switzerland

Public țintă

Professional/practitioner

Cuprins

Foreword.- 1 Introduction.- 2 How Politics Change on the Web.- 3 Building an Online Communication Strategy.- 4 Online Communication Tools.- 5 Producing Content That Creates Participation and Consensus.

Notă biografică

Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication.

Textul de pe ultima copertă

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Caracteristici

Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data Presents real-world perspectives from successful and unsuccessful political campaigns Provides a visual guide on producing effective websites and using photographs and infographics to convey political meaning