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Open and Closed Innovation: Different Cultures for Different Strategies: Betriebswirtschaftliche Studien in forschungsintensiven Industrien

Autor Philipp Herzog Cuvânt înainte de Jens Leker
en Limba Engleză Paperback – 9 dec 2010

Din seria Betriebswirtschaftliche Studien in forschungsintensiven Industrien

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Specificații

ISBN-13: 9783834926869
ISBN-10: 3834926868
Pagini: 288
Ilustrații: XX, 265 p. 34 illus.
Dimensiuni: 148 x 210 x 25 mm
Greutate: 0.35 kg
Ediția:2nd ed. 2011
Editura: Gabler Verlag
Colecția Gabler Verlag
Seria Betriebswirtschaftliche Studien in forschungsintensiven Industrien

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Notă biografică

Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry.

Textul de pe ultima copertă

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.