Optimal Bundling de Ralph Fuerderer

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Ralph Fuerderer

Andreas Herrmann

Georg Wuebker

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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	Preț	Express
Paperback (1)	929^.19 lei 6-8 săpt.
Springer Berlin, Heidelberg – 8 dec 2010	929^.19 lei 6-8 săpt.
Hardback (1)	934^.49 lei 6-8 săpt.
Springer Berlin, Heidelberg – 20 ian 1999	934^.49 lei 6-8 săpt.

Preț

Express

Paperback (1)

929^.19 lei 6-8 săpt.

Springer Berlin, Heidelberg – 8 dec 2010

929^.19 lei 6-8 săpt.

Hardback (1)

934^.49 lei 6-8 săpt.

Springer Berlin, Heidelberg – 20 ian 1999

934^.49 lei 6-8 săpt.

Descriere

Cuprins

Introduction: R. Fuerderer, A. Herrmann, G. Wuebker: Introduction to Price Bundling.- H. Simon, G. Wuebker: Bundling - A Powerful Method to Better Exploit Profit Potential.- Optimization Approaches: R. Fuerderer: Optimal Price Bundling - Theory and Methods.- R. Fuerderer, A. Huchzermeier, L. Schrage: Stochastic Option Bundling and Bundle Pricing.- N. Tönshoff, C. H. Fine, A. Huchzermeier: Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty.- J. Ringbeck, C.-S. Neumann, A. Cornet: Market-Oriented Complexity Management Using the Micromarket Management Concept.- V. Lingnau: Management Accounting and Product Variety.- G. Wuebker, V. Mahajan: A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles.- Behavioral Aspects: R. Suri, K. B. Monroe: Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles.- G. Wuebker, V. Mahajan, M. S. Yadav: Buyers` Evaluations of Mixed Bundling Strategies in Price-Promoted Markets.- M. S. Yadav: How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment.- A. Herrmann, M. Wricke: Evaluating Multidimensional Prices in the Bundling Context.- A. Herrmann, F. Huber, R. H. Coulter: Product and Service Bundling Decisions and their Effects on Purchase Intention.- H. H. Bauer, F. Huber, R. Adam: Utility-Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method.