Organisational Ambidexterity and Strategy: Design, Structure and Implementation: Routledge Studies in Management, Organizations and Society
Autor Imo Enang, John M. Rudden Limba Engleză Hardback – 15 noi 2024
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Specificații
ISBN-13: 9781032782201
ISBN-10: 103278220X
Pagini: 124
Ilustrații: 44
Dimensiuni: 152 x 229 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Management, Organizations and Society
Locul publicării:Oxford, United Kingdom
ISBN-10: 103278220X
Pagini: 124
Ilustrații: 44
Dimensiuni: 152 x 229 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Management, Organizations and Society
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Chapter 1. Introduction Chapter 2. The Concept of Organizational Ambidexterity (OA) Chapter 3. Organizational Ambidexterity as a Strategy Chapter 4. Organizational Ambidexterity and Organizational Culture Chapter 5. Organisational Ambidexterity in Turbulent Markets Chapter 6. Integrated Discussion and Overview Chapter 7. Conclusion and Recommendations
Notă biografică
Imo Enang is a seasoned executive with more than 15 years of work experience in sectors such as FMCG, Banking, Academia, and Management Consulting. He has worked across Europe, the Middle East, and Africa, serving in diverse capacities comprising Commercial Operations, Strategic Marketing as well as Strategic Operations and Organizational Design which is at the core of his professional doctorate in Warwick Business School in the United Kingdom.
John M. Rudd is Professor of Marketing and Head of the Marketing Group at Warwick Business School. He serves on the Editorial Boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice, and has received numerous awards for teaching on undergraduate, postgraduate and executive courses, and consults widely with large organisations and start-up organisations on marketing and strategic matters.
John M. Rudd is Professor of Marketing and Head of the Marketing Group at Warwick Business School. He serves on the Editorial Boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice, and has received numerous awards for teaching on undergraduate, postgraduate and executive courses, and consults widely with large organisations and start-up organisations on marketing and strategic matters.
Descriere
The primary purpose of this book is to close gaps in the understanding of Organisational Ambidexterity Implementation (OAI) and its relationship with Organisational performance. It identifies key components crucial for successful OAI, including dynamic capabilities, organisational culture, organizational design and market orientation.